What do you use Photo Galleries for on your site? Some MyWebPal publishers have come up with inventive ways to induce greater reader traffic and inure enormous good will with readers both near and far.
One paper publishes a Birthday Gallery. Readers can submit photos of friends or relatives celebrating a birthday for the month's gallery. They can include a one-line birthday wish as well. Now some papers do the same thing in their print classifieds and charge a small amount for the ad. Online the photo can be in color, readers can be asked to email the photo, and there's no additional charge for galleries -- they're already active on your admin site.
On MyWebPal's demonstation site, we've included a Photo of the Week gallery, a revival of something we did when we were still publishing newspapers. This could be implemented as a contest for readers, with the winner receiving a free roll of film from a local camera shop, film developing, or any kind of giveaway that the paper could come up with. If you'd like to see the Photo of the Week gallery, visit: www.mywebpaldemo.com
If your publication is doing something a bit creative with your site, drop us an email. We'd love to showcase your publication or idea in In The Spotlight.
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