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Thursday, September 20
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Innovative Advertising Tools
Have you ever seen online news sites that purport to having their display ads on their site? I've looked at dozens, and most are not very impressive... in fact, some are downright pathetic. Often the resolution is poor, the ad dimensions have been terribly reduced, or they are incredibly slow to lo...
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Pictures and images added to Classifieds for more cha-ching!
Have you ever considered just how successful (or unsuccessful as the case may be) that E-Bay would be if they didn't offer pictures of merchandise? Miracles not withstanding, you have to SEE a grilled cheese sandwich with the likeness of the Virgin Mary to bid 5 cents, much less $50,00...
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Online Coupon Programs
What’s black and white and red all over? Hopefully not your online site’s balance sheet. If it is, it’s time to implement one or more of the ideas in our Rev Up The Revenue section!
This month the focus is on online coupon programs. A number of our publishers have set up pro...
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Banner Ad Tracking
For those papers selling banner ads on their site, it’s important to be able to provide positive feedback to your advertisers. Remember, many of your advertisers who agreed to purchase an online ad may not be visiting your site regularly, so it’s important to get them trained to do so, as well as to...
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A few little ad ideas add to bottom line
When’s the last time your sales team included online ads in their sales presentation?
If you’re unsure about the answer, now may be a good time to check.
Newspapers across the country are exploring how to make their site a steady source of revenue. It seems there are as many ideas as there are...
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