Professional Online Publishers
  March 13, 2007    





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MWP Publishers Flex Muscle in Employment Advertising

Meeting the challenge of Monstor and HotJobs

03/29/04
Newsletter Staff
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Ever feel like you’re being swallowed by a boa constrictor? -- Being squeezed from every angle by local competitors, national media outlets and now even the national employment sites that are after your best local employment advertisers?

According to a recent Borrell Associates study, newspapers have been seriously impacted by the advent of online recruitment sites such as Monster.com and HotJobs.com. Now, by all indications, these two recruitment giants may have their sites trained on small market employers next — the heart of community newspapers’ recruitment advertising.

MyWebPal now offers recruitment and employment tools, designed for publishers just like you! This exciting new initiative will provide powerful and affordable recruitment tools designed to enable community newspapers to retain and recapture lucrative employment advertising from local employers.

Now the good news — it doesn’t matter who supplies your current online publishing tools. Our system can be added to your current site(s). In only a few short days, your employment classifieds could be included in our national employment database via www.thejobnetwork.com, at no additional cost to you or your advertisers. This cooperative effort will make the most advanced online recruitment technology available to community newspapers, giving them a competitive edge that even Monster is unable to offer to its clients today. In addition, you’ll be able to generate additional employment classified dollars if you choose!

MyWebPal’s newest offering can be sculpted to meet any newspaper’s requirement with private labeling, and local, regional or national network choices. Most intriguing to your advertisers though, are the dynamic desktop utilities that newspapers can provide to recruiters and employers to help them do their job more effectively.

Our new recruitment tools are being adopted by individual newspapers who will join forces to form a national network, under the auspices of The Job Network. Members of this network are able to attract a vast number of job seekers while retaining privately branded sites of their own. The Job Network solution includes sophisticated job matching, online management tools for candidates and recruiters, and even salary surveys that help drive the passive job seeker to your employment ads!

We are focused on putting the best tools at the right price into the hands of community newspaper publishers, whether it’s for online news and content management or display and classified advertising. The Job Network truly provides the right tool for recruitment. Our publishers want tools that strengthen their core business — not tools that require a degree in web-mastery. The Job Network meets our test for robust capabilities with extraordinary ease of use.

For as little as $3 per ad, you can offer your employment advertisers upgraded ads, an extensive set of resume and candidate management tools, as well as preferred listing status and more.

A representative from MyWebPal would be happy to answer any questions about The Job Network and to demonstrate the many benefits to you and your employment advertisers. We’d like to earn your business and help you to expand your employment classified capabilities and the revenues you generate from this critical advertising segment!



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