MyWebPal Delivers New Features and Upgrades How does your site stack-up? 03/29/04 Newsletter Staff Respond to this story Email this story to a friend Thinking about how to make the most of your online publication this Spring? MyWebPal is poised to assist you with a complete online publishing system including features recently added with the 4.0 upgrade. Check out the list below of recent enhancements. All it takes is an email or phone call to learn more about how these new tools can benefit your sites. Just completed! Photo placement control- Now control where your photos are placed on the home page and within the body of stories with three placement options: left align, right align or no text wrap. This feature is available as a drop down menu on the standard news add/edit pages. Sell Newspaper Photos Online- Many of our publishers have expressed a desire to sell their photos online without all the hassle of fulfillment, order-taking, etc, etc. Now you can do it online! Check out MyCapture.com. These folks provide a vast array of print and photographic sizes as well as novelty items with your photos (think t-shirts and coffee mugs). You control the prices, your readers select from your choice of online photo galleries, place and pay for the order online; then MyCapture fills and ships the order. I highly recommend this outfit – the setup and process couldn’t be easier. Visit our website for more information. Version 4 Enhancements Released August, 2003 E-Commerce- Now allow readers to pay (securely) for subscriptions, classified ads and display ads. The shopping cart software is easy to use, flexible and inexpensive. For all the details and to get started with e-commerce, call our office for a merchant application. Weather Center- Our new weather provider, Intellicast, is the foremost electronic provider of weather news. The homepage Weather Bullet can now be sponsored by an advertiser if you choose. Watch this Spring for sponsorable specialty forecasts. Display Ads On Line- Now offer your advertisers display ads online. This is a great opportunity for new income. View examples of Ads Online by clicking "Ads Online" on the navigation bar at the left. News in Review- A new way for your readers to see the week's news in a hurry. Visitors click on "News in Review" and a week's worth of stories will be headlined on the page for your reader. C-Burst- C-Burst provides a way to tap another revenue source— Coupons. Imagine the results when your readers are e-mailed a coupon Friday morning for a promotion from a local pizza restaurant or an end-of-season closeout offer from you local lawn and garden store. You can even help advertisers create their own customer loyalty programs in partnership with the newspaper. Pop Under Ad- The new "Pop Under" ad is sure to be a popular revenue producer. Instead of an annoying "Pop-Up" ad, this feature loads behind the viewing screen to be seen as the reader exits the site. These are simple to activate and upload. Interactive Forum Module- Reporting on a hot topic in your print edition? Your readers can express their opinion and communicate with other readers about what is going on in your community. This highly sought-after feature is one of the most popular tools on the web. Travel Module- MyWebPal has teamed up with Oldham Travel to bring you the opportunity to sell everything from cruises to airline tickets and lodging. The module also contributes to your bottom line with a percentage of all sales that originate through your web site. For more information and to view many of these enhancements, checkout the other sections in this newsletter. Standard 4.0 Features Local news News archives Classifieds Photo management Event calendar Banner advertising ROP ads online Sponsorable weather ctr Intellicast Weather center --Radar & Satellite images Directories (unlimited) Entertainment guides --MyMoviePal --MyBookPal --MyMusicPal Online coupons Local polls News in review C-burst Keyword search box Site search Online subscription form Online interactive forums MSNBC national news Custom pages (unlimited) Guest book Free Community web sites Web based administration Photo gallery(s) Travel module Pop under display ad Circulation pop up form Customizable navigation About us Site traffic reporting Meta tag site optimization Customer support Rollover java menu Advanced 4.0 Features eGames Rev up your site with our daily crossword, word find, and word scramble game service. All games are updated daily and provide hours of enjoyment for your loyal online customers. Games are interactive and include basic instructions and reveals when users are looking for answers. eBurst The Daily eBurst is an opt-in email sent to your users with the major news headlines you specify for the day. Publishers tag the stories they want to include in the daily eBurst, and Mywebpal does the rest. The headlines in the eBurst email link directly back to the online paper. During registration for the service, users are asked important questions about news preferences and shopping habits. Mywebpal provides that information back to publishers so they can see the interests users have and target advertising accordingly. Publishers also get a large banner position and 4 micro banner positions to sell in the daily eBurst. eRealestate Enhanced listings for your classified section provides a menu for users to select price range, number of bedrooms, property type, and city when searching for homes. Resulting pages include photo, real estate agent, contact information, pricing, and property description; listings can then be sorted by price, city, bedrooms, bathrooms and/or square feet. If you have questions about these or any MyWebPal features, remember that we are available to answer questions, brush up your knowledge, discuss special project ideas, etc – and it’s all part of the MyWebPal commitment to service.