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| In The Spotlight | | | | | Tuesday, March 13 | | Readers' Photos of the Week
What do you use Photo Galleries for on your site? Some publishers use them strictly to catalog and sell newspaper photos. Which, of course, is a great use. Other publishers have come up with inventive ways to induce greater reader traffic and inure enormous good will with readers both near and far by expanding those galleries to include reader photos. Below are just a few examples that we've come across in our research. You'll no doubt be able to generate a few additional ideas. One paper publishes a Birthday Gallery. Readers can submit photos of friends or relatives celebrating a birth...
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| Ode to SJArts
SJArts, published by David Hunter and his marvelous staff, is a site dedicated to the Fine and Performing Arts in the Haddonfield, New Jersey area. Mid 2004, SJArts began using E-Burst to alert their registered users about upcoming events, special ticket promotions, last-minute performance changes, etc. Their ability to provide the latest news and deliver the Arts headlines right to their visitors email boxes inspired the following poem from a site visitor. Maybe you’ll consider E-burst for your online readers – this kind of devotion can’t be bad! ...
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| Postcards from the Post
One of the great things that an online newspaper can facilitate is a type of interaction with readers that is hard to achieve in a printed format. Sure, readers send letters to the editor and are great about birth and wedding announcements. But what if papers could tap into the great wealth of insight, knowledge, opinion and perspective of their readers on regular news sections like local sports, travel, lifestyles, and more? This month's In The Spotlight is a perfect example of reader interaction and its perfect fit for an online publication. The Multnomah Village Post Online (w...
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