It’s no secret that coffee is big business. Even as far back as 2002, over 2.2 billion cups of coffee are consumed each and every day, according to an Elsevier Science Ltd report.
More recently, the industry has boomed. The US coffee industry has been fueled by coffee giant Starbucks and the coffee surge has flourished across developed nations.
Australians are leading the way, according to a recent Washington Post article:
Australians like the stuff more than anyone else—instant coffee accounts for over 75 percent of retail brewed coffee consumed in Australia and New Zealand, the highest percentage registered for any region.
According to a Datamonitor report, hot beverage sales are experiencing massive growth, surpassing $1.4 billion in 2013.
Sales of hot drink products in Australia surpassed $1350 million in 2008 and are expected to be worth $1473 million in 2013, with the coffee category accounting for the largest share followed by tea, according to Datamonitor’s report Hot drinks in Australia to 2013…
Although demand for roast coffee is growing, the at-home coffee category is still dominated by instant coffee, accounting for more than 80% of the total Australian coffee sales. Nestlé, Cantarella and Sara Lee together account for more than two-thirds of the total coffee sales in volume. Datamonitor forecasts the at-home coffee market to reach $798 million by 2013.
The rise of the global coffee market has spurned the establishment and rapid growth of coffee franchising businesses and more recently, network marketing companies, such as Organo Gold, that are using the multi-level marketing business model to tap into the home instant coffee market.
Australian entrepreneurs are also riding the instant coffee wave, with coffee cart hire alternative start-up EzyCoffee.com.au tackling the coffee cart hire industry with an alternative option; gourmet instant coffee that can be served at events and fairs for reasonable prices, without the need bulky coffee cart or coffee vans.
The demand is skyrocketing and people just want great tasting coffee in whatever form they can get it. What EzyCoffee is doing is just capitalizing on Australia’s insatiable appetite for coffee.
2014 consumption figures should be available in the second quarter of 2015.